Discover the 14-Step Ultimate Positioning Secret that automatically puts YOU ahead of your field... "You? A Talk Radio Expert?" Have A Powerful “Talk Radio” Style Interview To Attract Clients Like A Magnet, Even If You Hate The Sound Of Your Own Voice Or Don’t Know Where To Start.

Mark Imperial, the go-to-guy for multi-media marketing including digital audio interviews, teleseminars, webinars, and products

Dear Friend,

If you want to grow your sales and profits, and enjoy greater freedom through this tough economy and beyond, reading this report in its entirety will be the most valuable thing you'll do all week, maybe all year.

My name is Mark Imperial, and I am a Dan Kennedy Certified Business Advisor in Oak Brook, Illinois. I'm also the President of the Chicago Southwest Chapter of Glazer-Kennedy Insider’s Circle.

I want to share the secrets behind one of the greatest marketing assets you could ever own.

Now You Can Have Your Own "Talk Radio" Style
Interview Program Promoting Your Business for You!

As a business owner you probably already know how valuable and profitable it is to be positioned and perceived as an expert and leader of your field. The most successful businesses feature the owner, and that person appears in all of their marketing efforts. They appear in their ads, their commercials, and most effectively -- in radio and TV interviews.

I'll show you how you can have your own “Talk Radio” style interview, even if you're not crazy about the sound of your voice or don't know where to start.

In this report, I’ll also reveal 14 of the best ways to use your audio interview as a mega-sales power tool!

Why Should You Learn This from Me?

First, let me share a peek at my background with you and why you want to listen to everything I reveal to you about having your own incredible “talk radio” style interview to promote your business automatically.

In 1982, my adventures humbly began in high school as a radio DJ where I hosted a show on 88.3 WDGC, which was the Downers Grove North high school radio station. To make a long story short, I went on to DJ for hot mix programs and live events for major Chicago area radio stations like one of 102.7 FM WBMX and 107.5 FM WGCI.

By 1985 I began to produce my own dance music, started my own record label, recorded in my own studio -- in my tracks hit Billboard dance charts in the US and abroad. I am a pioneer in Chicago's house music scene and was considered a recording studio “whiz kid”.

You see, I’ve been editing audio and engineering sound for so long, I have experience from the “old school” days of reel-to-reel all the way to the digital technology today. We used to call editing “getting blood on the decks” because we used to use razor blades and splicing tape before we could use computers and a mouse!

The Voice Of Some Of The World’s Most Famous Brands

I caught the marketing “bug” in 1990 when I was struggling to promote my career and core business as a DJ entertainer and master of ceremonies for corporate and social events.

Since I launched my business, I have been the voice and music director for some of the world's most famous brands including Nintendo, UnderArmour, M&M/Mars Candy, Master foods, and National Lampoon, just to name a few.

I've shared the stage and presented with the Eagles, the Commodores, KC And the Sunshine Band, Carmen Electra, actor/comedian Larry Miller, En Vogue, and Jeff Foxworthy, just to name a few.

You see, before I became a marketing expert, I had been a DJ and master of ceremonies, using my voice live in-person and in the studio my entire career even to this day! Over the years I've produced and spoken on thousands of events and audio products.

One of my greatest strengths in marketing today has been my experience and skill at putting the right words together to elicit the emotion, sales, and actions my clients want from their audience -- whether on paper, on stage, on a website, or on an audio CD.

As a serial entrepreneur myself, I know how much you rely on your business to give you the life you desire; to support yourself and your family, to pay for food, your home, school, to fuel your investments, to fund your retirement... and yes, to give you the freedom to take a vacation with your family and relax.

If you're like me, you want the fastest shortcut to sales and the most powerful tools you can have so you can leverage more profits in less time. You'll get the keys to using audio in this report. Now let's get to the secrets...

Your Interview Is "Salesmanship-on-Audio" And Audio Is More Effective Than Video Or DVD, Here’s Why…

Top marketers have proven that today, prospects are more likely to listen to audio before reading or watching a video! We have theories for why this might be true, but understand that it is true.

Let’s face it, people are busy and they can take your CD in their car or wherever.  It is much harder to get someone to sit down and watch a video or DVD, make sense? Top marketers start with audio.

Today it's vitally important to deliver your marketing messages in multiple media. Quite frankly, different people respond to different media you should use as many as possible. Even Glazer-Kennedy Insider’s Circle, the King of long copy, has acknowledged a significant drop in sales today without the addition of multiple media like audio.

Your “Talk Radio” Style Interview can be delivered in many formats:

14 of the Hottest Ways to Boost Your Sales and Profits With Your Own Mega-Sales Power Tool  

With your brand-new “talk radio” style interview, you'll want to know these effective marketing principles to turn your talk into money right away, so here they are...

Power Secret #1...

Position YOURSELF As An Expert With A Solution To Your Prospect's Problem

Regardless of what you are selling, your prospects must see YOU as a trusted authority or advisor on the subject.  It is not as sincere to "toot your own horn", but there is a more powerful way to get around this: Your interviewer(me)builds you up! I mention your expert status, accolades, and even include your testimonials if you wish.

Power Secret #2...

Communicate Your Unique Selling Proposition (USP)

Demonstrate why your prospects should choose to work with YOU over any other option available to them, including not taking any action at all!  Explain why you have the best solution to their unique problems.
With your interview, we work together to craft the perfect questions so you're not perceived as “selling”.

Power Secret #3...

Target Your BEST Prospects

If you have been in business for some time, you can probably identify for me, YOUR best customers or team members.  Create a profile of them because you will use that profile to determine where more of those types of folks can be found.  What do those folks read?  List all the ways they can be reached. 

We can craft specific messages to those prospects to boost your response. You can have a unique interview for as many niches as you want.

Power Secret #4...

Educate Your Prospects

Your prospects may not know the unique benefits of your product or service.  They don't know the benefit of working with YOU.

When you meet with folks to give them your "pitch", you are educating.  A good "pitch" shouldn't sound like a pitch, it should come off as education and consultation.  However doing this 'one-on-one' is NOT efficient.

Your product or service’s benefits may be too lengthy to remember or talk about in-person effectively, but a well crafted audio interview will deliver your perfect presentation and hit the bull's-eye every time.

The idea is to deliver the perfect “Million Dollar Presentation”, then ‘can-and-clone it’, meaning record it and leverage it!

Power Secret #5...

Turn Your Buyers Into A Zero-Cost Sales Force

You know what it is like when you purchase something that you are absolutely thrilled with.  You tell everyone around you about your discovery.  This happens the same way with your clients as long as you make it easy for them. People want to be heroes to their friends but they're also lazy.

Your past and present clients are more likely to pass along your audio interview to their circle of friends and family because it does all the explaining for them and they don't have to lift a finger.
You're also better off because they can't mess up your marketing message when the audio interview delivers it flawlessly!

Power Secret #6...

Use FREE Publicity And The "Pass-Along" Factor To Get Others To Talk About Your Services or Products

A client of mine has successfully used his audio interview to get the attention of the local news. Another client of mine successfully used his audio interview to steal a book deal with a major publisher.

You can use your “Talk Radio” Style Interview as the major thrust to boost your current promotional packages or press releases.

Power Secret #7...

Let Prospects Know Exactly Why They Should Do Business With You

Your prospects may never "read" a full report no matter how relevant it is to them.

And NOBODY has a desire to sit down and be "hammered" for 30 minutes or more by a salesman!

Your audio interview is the perfect way to deliver a FULL EXPLANATION of your product or service to your prospects in a fun way.

Power Secret #8...

Re-activate Your Past Or Lost Clients

You need a better reason to contact your past or lost clients than “Hi it's me you haven't bought anything from me in a while”.

Send them your audio interview instead! This is a terrific way to reach out to your past buyers and show them you are “in the news”.

Power Secret #9...

Boost the Power of Your Website to Sell and Generate Leads

You can use a squeeze page on your website to offer your audio interview as a valuable free gift in exchange for their name, e-mail address, and contact information. If you've always wanted to build your list, there's no better way than offering something of great value like the information you'll deliver on your audio interview.

You can promise to deliver it on an audio CD to get their mailing address. Or, after they give you their e-mail address you can allow them to press a simple play button on your website or e-mail them a link to a secret page where they can download your audio.

Power Secret #10...

Boost the Power of Your Social Media to Get More Business

Power Secret #11...

Use Podcasts to Get More Prospects That Use IPods, IPhones, and MP3 Players

Power Secret #12...

Use Joint Ventures to Create More Business Opportunities

The market is filled with complementary, non-competitive businesses you can partner with. You can gain endorsements and access to their databases if you know how to ask!

Your audio interview can be positioned as a gift those businesses can give to their customers. If you can make them look good and give them something of value, you can get them to work with you.

Power Secret #13...

The Ultimate Grabber for Your Direct Mail Piece

Did You Know That The Sound Of Your Voice
Makes A Deeper Connection With Your Prospect
Than Any Other Factor?

Bring your sales letters to life by adding an audio CD.

One of my favorite techniques is adding an audio CD to a sales letter. I have found it to increase my conversions are by at least 300%.

It costs less than a pack of chewing gum to mail it to Prospect including the postage.

Power Secret #14...

Add Your Interview To Your Music-On-Hold Or Reception Area

Set the tone for your buyers!  Suck them into your world the moment they call or visit your office.

I'm sure by now your brain is brimming full of ideas for how you can use your own "Talk Radio" Style Interview!

Here’s Why This Secret Weapon Is
The Best Market Asset You Could Ever Own  

The “Talk Radio” Style Interview works so effectively because people are accustomed to listening to radio shows. People are conditioned to view radio show guests as experts. You get the benefit of this automatic expert status position.

Your message is easily understood automatically!

Prospects listen because we pack the interview with useful, highly targeted information that can help them solve their problems.

 How to Make People Hungry to Hear Your Interview  

Together, we will craft the TITLE your interview "report" in such a way that is simply IRRESISTIBLE for your prospect. We'll give your interview a sexy title and a real-world value. You can put a price tag on it even if you plan on giving it away

We create the topics from the perspective of the listener, with a "what's in it for them" position.

An interview with YOU will tell YOUR STORY, something your prospect can directly make a "connection" with.  People want connection!

Plus, having YOUR OWN interview positions YOU as the "star".  You can "leapfrog" right over your competitors because you will already appear MORE EXPERT than them because YOU are being interviewed.  It totally changes the dynamic!

Buyers Will Flock to You Like Paparazzi to a Movie Star  

You will have people tell you “I feel like I know you” because they have heard your voice on the interview and in their mind you're a celebrity. This is the ultimate connection with your Prospect.
Now let me tell you how easy it is for you to get your own “Talk Radio” Style Interview…

You May Be Thinking
“What If I Don’t Like Sound Of My Own Voice?”  

The reality is, we hear ourselves differently than others.  That’s because it reverbs in our own head.  But since we sound perfectly normal to others, it’s nothing to be self-conscious about, especially if you’re already successful selling.  Does that make sense?

I can still make you sound like a star with all the fancy digital equipment and software I use when I sweeten and edit your interview.

You Will Get A World Class Radio Style Interview
Without Ever Having To Leave The Comfort Of Your Own Home

The beauty of these interviews is that they are done similar to a radio "talk show".  You access my recording studio over your home telephone line!

Traditionally, if you were to do an interview with a radio station, they would invite you down to the station.  This is great when you live nearby.  What’s even better is when an out of town radio station seeks you out for your expertise, then interviews you by telephone.  This even gives the implied endorsement that you are “nationally” known.  This is how we record your interview. 
If you choose, we can also schedule a face-to-face recording session for an in-studio sound.

The Reality About Doing This On Your Own

I’ll tell you exactly how to do it because when I do, you'll see the incredible value of working with me.  You could book some time at a recording studio.  You could seek out a “voice over” actor to interview you.  You could do this in a studio, or using a teleconference service if you have the right people.  You can invest in some expensive equipment with a steep learning curve.

Look, you can do all of this yourself and spend the next 5 years trying to find the right people to help you, but you’ll be hard pressed to find someone with all 3 expert skills I have- 1) The technical skill 2) The voice talent 3) The marketing and selling expertise! Let’s face it, I’m a triple threat and I ‘aint shy to let you know that.

If you are stubborn enough to try to do this yourself, here are a few roadblocks you should be warned about…

First Roadblock, if you use a teleconference service or buy some cheap telephone device to record phone calls, most of it is designed to record both ends of the call over the phone.  Meaning, both the interviewer and the interviewee will sound like they are “on the phone”.  On a radio interview, the “DJ” should sound high quality because they use their studio microphone.  Only the caller should be “on the phone”. 

Second Roadblock, would you find an interviewer that fully understands what you are trying to create?  Who would write the script? 

Third Roadblock, If you use a recording studio, do they have the equipment necessary to pull it off?  And at what cost to you?

I will tell you that script writing and hiring a voice over actor, plus training that person to interview you could take months and cost you thousands- before you record a single word!  Then the recording studio fees, and the editing time on top of that.  For most folks, that's already enough to turn them off.

How About Getting On Real Radio Or TV

I have assembled a unique service which combines every element necessary to produce your interview CD without the huge hassle of finding talent, writing difficult copy, or booking studio time.  All of these things are bundled together into one easy to understand service.

Here’s My Proven Process
to Make You a Star in Your Niche

1. One on One Script Consultation You will benefit with my personal recommendations and I will guide you in crafting your own original script.  Optionally, I will write a script for you, incorporating your own story and unique message.

2. Voice Over Talent “Interviewer” Included My services as a “radio” program interviewer will build you up, do all the bragging for you, and position you as a leading expert.  Since I know marketing, there is no learning curve, and no hassle trying to hire a voice over talent and training them from scratch.

3. Recording Studio Time (over the telephone) After we have tweaked your script to perfection, we will book the time to rehearse and record your interview on our digital system.  We have the radio station phone-in technology, so your interview comes out radio perfect.  This usually takes 1 to 2 hours to record a 30 to 45 minute interview.

4. Professional Digital Editing And Mastering After the interview is completed, I will clean edit the program, adding intro music and your pre-recorded testimonials (if you wish).  We will use digital processing to enhance, equalize, and optimize the recording.  All editing, removing “umms”, coughs, pauses and gaps included.  You'll sound terrific!

5. Master CD For Duplication Included You’ll get 4 copies of the finished master on CD-R, that you can use to duplicate yourself or use a local vendor to get as many copies as you want for years to come.  You’ll get the masters delivered to your door.

6. **BONUS** Your Master Interview On mp3 For The Internet You will get an mp3 version of your finished interview so you can benefit from using it on podcasts, websites, downloads, blogs, etc. Your audio interview is extremely portable and multipurpose!

7. **BONUS** Professional Artwork For CD Cover and On-Disc Print Included My graphics team will consult you on the “style” of your cover art and craft you incredible artwork designed to grab attention and sell.

8. **BONUS** My Personal List Of Vendors And Duplicators Included I have spent years trying different vendors to find the best quality, value, and reliability.  This list eliminates trial-and-error, guesswork, and frustratiion. Your audio will promote your business for years to come.

Here’s How To Get YOUR “Talk Radio” Style Interview

Let’s first see how much it would cost if you tried to piece this project together and get it recorded, hiring everyone “ala carte”…

First, you would write a script or hire a copywriter.  That could run you anywhere from $2,500.00 to $5,500.00 for a single script.

Then, you would need to hire a voice-over talent.  That could cost you $600.00 for an hour of that person’s time, not including the initial script work training.

You would also need to rent a studio.  A block of studio time runs about $350.00 to $1,000.00.   Editing would be more.  Lots more.  

On the cheap end, you’re in for over $4,000.00.  On the high end, over $7,000.00.

Considering this CD is an investment and not a “cost”, that would be money well spent. I have put together an incredibly valuable packaged solution for you to get this done for much less, PLUS another bonus…

**BONUS** If You Act Right Now, I'll Get
Audio Testimonials From Your 3 Best Buyers
To Add to Your Interview

As a special bonus if you act now and book your audio interview, I will personally call your three best customers and get an audio testimonial from them to add to your interview.

Two Packages To Choose From:  Both Include Choice Of License-Free Music Beds...

1.    BASIC SERVICE:  Everything listed above, including a personal one hour consultation to guide you in creating your script.  This saves you money because I don't need to invest time in copywriting.  (I will still offer critique and suggestions from your script.) My time invested "behind the scenes" for this length of interview includes recording, digital sweetening, mixing, editing, and mastering.  Total Investment including FEDEX Shipping…$1,997 $1,497 all-inclusive for a 30 to 45 minute interview.

2.    DELUXE SERVICE:  Includes everything listed above, plus my script writing service to you, offering the licensed use of my script.  My time invested "behind the scenes" for this length of interview package includes copywriting and revisions, recording, mixing, digital sweetening, editing, and mastering.  Total Investment including FEDEX Shipping…$3,975 $2,975

You can use Visa, Master Card, Discover, American Express
This Offer Comes with a 12 Month, Unconditional Guarantee

1. I guarantee you will be 100% thrilled with your experience working with me for a full year.

2. I guarantee the quality of your “Talk Radio” Style Interview.

3. I guarantee the quality of the artwork for your CD and cover.

So What Do I Do Next?

Simply FAX back the form that below this letter to 1888-523-1982.  The reason you have to hurry is because I can only fit one project like this in my schedule per week, and if you don’t call right away you risk being put on a waiting list.

Because of the detailed nature of these recordings, I must limit the number of projects I accept so act now to avoid being locked out.

Dedicated To Boosting Your Business Profits.

Best Regards,

Mark Imperial

P.S. If you would like to talk more specifically about your particular business and how my Powerful Interview Recording can benefit you, call me at 1-888-523-1987.

Get Your "Talk Radio" Style Interview Form HERE

To download the Interview Form,
just click the link below: